The people at Communicators Group are local people who live and/or work right here in the Monadnock Region. But we also bring a wealth of professional, award-winning branding experience to the table, including place-branding campaigns with objectives similar to the goals of your campaign. Below are a few examples (if you want to see more of our work, you can browse through the full portfolio on our website).
This campaign’s objectives were to increase the region’s workforce and to counter negative perceptions of the area.
Working with the Okemo Valley Regional Chamber, we helped 12 towns in South Central Vermont brand the area as a special destination for recreation & relaxation.
We’ve helped several of our clients recruit employees by marketing a healthy work-life balance as one of the main reasons to change jobs.
Starting in 2017, Communicators Group’s Digital Media Director, Luke Stafford, led a team that conceived, planned and implemented the Real Rutland regional marketing campaign. The campaign’s primary objective was to increase the appropriate workforce in the region, and the secondary goal was to reverse the negative perceptions (aka the “Rut Vegas” Problem) of the area. The overarching message was that Rutland is a premier place to live, work, play and raise a family.
Vermont’s Okemo Valley features a dozen small towns located in close proximity to each other, each with its own unique character. Working with the Okemo Regional Chamber, we helped these towns come together to market themselves as a special place for people to explore – a region where you can find your place in Vermont.
We created this series of digital display ads and social media graphics to help Keene-based Spoonwood Dental Partners recruit dental health professionals to come work where they’ll be surrounded by natural beauty and cultural opportunities in all four seasons.