Cooley Dickinson Hospital requested a campaign to promote their childbirth center that did not feel like an advertisement for their childbirth center. This campaign needed to work in concert with while not stepping on the toes of their fund raising efforts for renovation of their birthing area.
The solution: A campaign that celebrated Cooley babies, young and old. Elements included billboards, emails, social media, print advertising, local photography events, t-shirts, buttons, stickers, and even elevator clings.
The campaign began with a local photographer setting up a portable photo booth at multiple summer events and captured “babies” of all ages that had been born at Cooley Dickinson Hospital.